Attention aspiring writers, content creators, and entrepreneurs!
Without already having an audience, a best-selling book, or oodles of free time
One small blip in your online approach or strategy can tank your dreams if you’re not careful.
When you start taking the right steps in the right order on Medium, you'll see your numbers soar.
It’s not too late to start growing online.
For years, I thought I had missed my flight when it came to building an audience online via a social media platform.
Social media felt so crowded and saturated, and still does.
I would bend over backwards to create what I thought was good content.
But then, in my Discover tab, all I saw getting distributed were thirst traps of fitness "influencers", superficial memes, and cute dog pics.
Growing online just seemed like a pipe dream.
But over the years, I kept seeing news outlets and articles picking up articles from authors on one particular website:
I had heard bits and pieces about Medium.com, but nothing really special.
I mean, it’s basically like a Livejournal or an online diary, right?
Consider some of the stats on Medium:
Email subscribers I was paid to collect via the Medium Partner Program
Medium was the missing puzzle piece I had been looking for as a content creator for years:
That last bullet had tripped me up over and over again, though. I kept wondering to myself:
As it turns out, they’re on Medium.
And when you use Medium the right way, those readers become your readers.
Looking back, there is one paragraph I’ve written on Medium that has led to 100's of new subscribers every month and $1,000's of dollars in income.
And if I hadn’t been paying close attention, I would have missed this precious real estate completely.
That’s because there are many other bells and whistles on Medium (And on the internet in general) that can easily distract you.
As an easily distracted person myself, I missed the writing on the wall for months.
So trust me: If I can do this, so can you.
I’m a contributor for websites like Fast Company, Business Insider, and Entrepreneur, a recurring TV commentator for NBC and FOX, and a media and marketing strategist for online entrepreneurs.
I've written for and been featured with places like:
There are lots of little details on Medium that all add up and get you killer results.
And despite my good intentions, I was doing none of them, which meant I was wasting my time.
Here are some of the biggest mistakes I made:
Publications are a secret weapon on Medium – and they’re less than 3 years old.
When you’re just getting started or want to grow to the next level, the fastest way to do this is by submitting work to publications.
And by doing this over time, you can become a regular writer. Look at all the options I have now when I go to publish an article:
Does curation actually matter? And what are these tags anyway?
Once I knew how to correctly use them, my growth skyrocketed and so did my cash takeaway.
Here are two articles I wrote on Medium. The first was one I wrote nine months ago with no curation. The second was written 60 days ago and had curation.
See the difference on the distribution - and the MONEY? Curation matters, y'all.
Do views matter? Do reads matter? Is 34% a good read ratio? I had no idea.
Once I zeroed in on the only metrics that mattered, however, most of it (but not all of it) is noise at best.
And the biggest mistake of all:
I thought I had made it big when I started getting articles into one of the biggest user-owned publications on Medium.
I was wrong.
It turns out that some publications were better than others when it came to growing an email list.
I don’t want you to make the same mistakes I did while getting started on Medium – mistakes that cost me hundreds of hours, thousands of subscribers, and tens of thousands of views.
But my making those mistakes, I was also able to identify what works and what doesn’t for a small fry like me with basically no audience.
WITHOUT paying $100's or $1,000's of dollars for a writing or business coach whose expertise may or may not even apply...
The Medium Workshop is an on-demand, zero-fluff roadmap designed to help you exponentially increase your views and success on Medium.com – even if you’re starting from zero.
I know what it’s like to start from zero, because a short time ago I was at zero. These are the strategies working now.
Get the exact right steps to take in the right order to systematically build your presence on Medium.com.
This workshop replay is captioned with options to watch at regular speed or at up to 2x speed. Get the info you need to start getting the most out of Medium.com.
Medium has iterated several times in its nine-year history. Get an accurate, up-to-date overview on what it is, what is isn't, and why this information matters.
Few social platforms supply the transparency and feedback you get from writing on Medium. Understand the huge opportunities that are right beneath your feet.
You have to have views to be successful on Medium – and on the internet in general. I outline the three most strategies for increasing views on Medium and how to prioritize them.
Ready to bring valuable Medium readers onto another platform? I show you how to structure a 40-word call-to-action statement that will turn Medium into a traffic driver and help you build an audience of happy readers.
You have the option of using the Medium Partner Program to make money or sell subscribers a product, program, or service outside of Medium. I do both, and I show you what your options are.
Views? Reads? Percentages? GAH. Let me help you decipher what the numbers mean and what tweaks you should make depending on your approach.
The Medium Workshop leans more on strategy and your conceptual framework.
So to help you not get tangled up in the nitty-gritty, I've made an additional series of short videos that show you exactly how to use Medium.
Titles. Images. Formatting. We cover all of it, and you have lifetime access for easy reference.
How should you submit to a publication? Each one has different instructions.
I've compiled all this information for you into some easy quick links so you can be 100% set up for success and have a running start in your Medium publishing efforts.
I 100% guarantee that Medium will tweak things in the future.
Buy now and you'll be grandfathered in to all course updates and expansions – even when the price goes up in the future.
Book coaches and writing coaches often only offer coaching packages that are several months long and run into the thousands.
And business coaches? Pssshhh. Spending thousands or even tens of thousands of dollars on a business coach is not abnormal.
Think about that for a moment.
You have lifetime access to a proven system that is available to you on-demand whenever and wherever you're feeling inspired.
Working with a writing coach or business coach costs $1,000's of dollars because they usually only do package commitments of three months or more.
And most of them don’t address Medium because it’s too new or unfamiliar to them. Medium is a fledgling platform.
This is too bad, because the majority of my views, subscribers, and sales transactions come through this one platform.
You don’t need to drop thousands of dollars. You need a system.
The clock’s ticking! Get The Medium Workshop today and receive instant access to:
"In a galaxy of marketing "experts" who are self-proclaimed stars, Nick is the brightest burning object in the sky. He is thoughtful, diligent, capable, and professional.
He exceeds his mandate in all areas. He's strategic, pragmatic, and flawless in his execution; you'd be a fool not to work with him if given the chance."
Jonathan Greene, The Fractional CMO
“Nick’s know-how is unsurpassed when it comes to content creation and all things tech to make it happen in a systematized way.
He’s truly a whiz at sharing his expertise in accessible terms, easy processes, and actions that make the behind-the-scenes business stuff enjoyable again while enhancing your business, too.”
Sarah Nannen, Grief Coach and Author
“Nick is one of the best writers I know and a total content powerhouse.
You need to learn from this guy if you want writing or messaging that makes you sound incredibly smart, spins your story in the right way, and - most importantly - leads to ROI and long-lasting results."
Greg Scheinman, SVP, INSGroup; Host, The Midlife Male podcast
The Medium Workshop is a 90-minute workshop + supporting resources available in its entirety upon purchase.
It costs less than the price of a single month of service from a writing or business coach. Contracts like that, which often require multiple months of commitment at a bare minimum, typically add up to $1,000's of dollars.
And, perhaps the most exciting detail of all:
The clock’s ticking! Get The Medium Workshop today and receive instant access to:
Q: Will this work for me?
The answer is simple: This program works when you do.
Like I've said, you don't need a massively bestselling book or a ginormous audience to start landing press.
You do, however, need to know how this media game works.
If you're someone who buys programs and then lets them sit on a virtual shelf and collect dust, this program won't be a fit for you.
We get that you're busy -- that's why there are office hours built in each and every week for you to get support whenever you need it on whatever element of the program you like!
Q: I don’t have time to write 50 pitches a week, will this still work?
If you're writing anywhere close to that many pitches, you're not giving your pitches enough of a chance.
You are pitching people - not machines. Gatekeepers may need time to get back to you. Or... they just might not be interested in that particular pitch, because they already have that topic covered for the month.
Dust yourself off and move on. But don't move on after a few days if you aren't getting many bites. Even publicists don't do more than a few pitch angles per month tops.
Q: How long will it take before I get booked?
It depends. You may discover that you have people in your network that can connect you to a media professional, which sometimes accelerates the process. Or perhaps your pitch happens to be what that particular professional is looking for.
This program focuses on learning and implementing a system that leads to predictable and consistent results. However long it takes you to get that set up will dictate how long it takes to start getting your first placements.
Q: Is getting on TV really going to change my business?
These days, everyone's attention span is pretty much fried. Consumers are always scanning for evidence or proof that your material is worth their time and energy to read, listen to, or watch.
When you have examples of instant credibility, this vetting process gets short-circuited. You become automatically trusted as a credible source of information, because outlets responsible for reaching tens or hundreds of thousands of people have endorsed you as this source.
Where most entrepreneurs mess up is that they don't acquire their clip and work it into their existing marketing materials.
I took the time and did the work... and now I have a portfolio that looks like this... forever.
Q: I understand how important this is but I’m not good on camera, will this still work for me?
Remember Rebecca from earlier? She does no video media -- I had to beg her for that video testimonial.
But she's used her PR coverage to land clients so elite I would be killed by ninjas instantly if I even hinted their identities to you. With no TV and no video.
Video is, obviously, visual. But if it's not your jam, don't worry about it.
Don't like the sound of your voice? Don't do podcasts.
Hate writing? Don't write contributed articles.
It's critical that your media strategy be both something that makes sense for your business AND something you're really excited about and want to do.
Q: How many leads will I get?
This is where a lot of people get tripped up. Media can be a traffic or lead generation strategy, but that isn't its biggest value.
The biggest value of media is leveraging your placements for the middle of your marketing funnel. People who have already found you realize you're a PR badass -- that you're in demand -- and they wanna get in on the action.
But if you aren't promoting your results to your existing audience, working your results into your newsletters and website, and posting your results and placements to social media, far fewer people will know.
We teach all of this in Publicist In Your Pocket™. And when appropriate, we also teach when and where you can incorporate lead generation opportunities, because we are all about growin' an audience of superfans.
Q: Do I have to be a nag and follow up all the time to get results?
No. Read my lips: I hate nagging PR people. Since I write for Entrepreneur and sometimes mention gadgets on TV, I get pitched a shit-ton.
Look at this publicist that has followed up with me SIX times with the same stock pitch, despite the fact that I have never responded.
She's not trying to build a relationship. She's probably just trying to get her manager off her back.
(Also, this pitch is coming to me from an email distribution list that I never agreed to be on. I know, because they use the same email software I do; I recognized the formatting.)
Do you give a fuck? If the answer is yes, you're ahead of this person pitching me and you'll be ahead of a lot of the garbage that lands in editor and producer inboxes.
That's because you'll care. You'll add personal details and your pitches and follow-ups will be relevant, persistent, and pleasant.
To answer your question: Two follow-ups is standard in media pitching.
And once you get comfortable doing two follow-ups in pitching, it'll bleed over into other parts of your business, too.
Imagine how much more business you'll close and how many more relationships you'll forge when two follow-ups just ain't no thang.
Q: Is there a right way and wrong way to follow up?
Wrong way: See above.
Right way: There is. There are even widgets and plugins that make the follow up process simple and easy, and we teach you how to use them effectively in this program.
Q: I’m not an entrepreneur. Is this for me?
Many people who leverage media and publicity are full-time professionals looking to build or augment their careers.
And many more people who leverage media aren't entrepreneurs, but will be soon.
This program is optimized first for online entrepreneurs. That being said, having publicity around your expertise at any stage will give you a running a start, because you won't look like some Joe Schmoe who's just getting started.
You'll have endorsements and proof that your expertise is in demand and is of the highest caliber.
Q: My product/program/service/business/book launch/virtual summit isn’t ready. Why do this now?
Every day, week, and month that you are not getting media, someone else in your industry is, and they're using that publicity to capture eyeballs and win people over that should probably be following and learning from you instead.
Someone is getting that attention instead of you right now, even while you read this sentence. Start now.
Media also takes time, but has snowballing returns. You can't decide two weeks before your book comes out that you suddenly want to get a zillion media hits -- it doesn't work that way.
When you sow the seeds now, you'll reap the harvest later.
Q: Is this a coaching program?
Publicist In Your Pocket™ is not branded as a coaching program, but there are office hours each and every week to help you get the customized support you need when you want it.
The office hours are optional. Some clients find they get so much value out of the resources each month that those alone are worth their investment.
It can be a coaching program if you want it to be, and we encourage booking office hours appointments to get feedback on your pitches and your media strategy. It's not a requirement, though.
Q: Does this program have a community or private Facebook group?
Good question. Publicist In Your Pocket™ is designed for you to get in, get out, and get the results you're looking for.
Our experience is that Facebook groups distract from this objective.
Trust me, I love community vibes. And we DO have community on office hours and workinars.
That's because there is a common objective: Everyone on the call is there to learn and sharpen their strategy, and was able to make the time this week or month to make this particular call.
If you find the community experience helps you get the most out of the program, come to the calls! You can observe any or all of the office hours calls without an appointment, and past workinar recordings are always available.